First things first: let’s define terms. Guest posting is when you write and post an article on another persons site or blog for free. Many times you will receive credit for the posts made. It s a good way to establish your name in the online community and gain exposure for your business.
What are eight steps to using a guest posting strategy successfully? Well, first of all, you have to find guest post opportunities. The best way to find them is with social media. With social media you will be able to find thousands of potential guest posting opportunities within minutes. Follow these eight steps, and you will be on your way!
Step one: If you have not already done so, register your own blog or website with the search engines. When a search for guest posting shows up in your search, you will see a large list of potential publishers. Choose one or two that are related to your target site or blog niche. Your goal here is to build a relationship with these publishers so when you post your content on their blog or site, they will allow you to use their resource box to link back to your site.
Step two: Once you find a few prospects, check out their websites or blogs. Read what they have written and try to determine if the information they provide is valuable. Many times bloggers will spin articles and post them on their site as their own. Do not fall for these sites and do not use these writers’ works. Save them and send a note to the potential guest posting author thanking them for the content.
Step three: Contact the guest writer and politely ask if they would be willing to write a guest post for your site. Be sure to mention why you are contacting them and if you know they are a good writer. Let them know how happy you are that they are a guest blogger and ask if they would be interested in writing a guest post on your blog or site. Many people are afraid to ask for a guest post, but it can help you build a relationship with other bloggers in your target niche. A great source of traffic for your blog or website will come from guest blogging.
Step four: Ask the guest to write a few articles for you. Ask them to provide a bio and signature with the article so you can include their name in the blog or article. You can also request a list of their recent blog posts. This is another great source of traffic for your website or blog.
Step five: Finally, be sure to include a short bio with the guest posting. Do not make the mistake of including every single detail about the guest. Instead, focus on a specific benefit your target site or blog would gain from them writing a post. Remember to use the right keywords to help attract your readers to your site or blog and use the proper keyword research to help you create a list of these specific keywords. Make sure the keywords are ones your audience will be searching using to find you.
Hopefully this short article has given you a few ideas for expanding your guest posting. Guest posts are a great way of getting backlinks and driving organic traffic to your blog or website. Guest posts give you the chance to build a relationship with an expert in your niche. You also get the chance to learn more about SEO. If you are a beginner in SEO, this is a great guest post opportunity.
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