Although often used interchangeably, both advertising photography and commercial photography are actually not the same. Understanding the difference will definitely help you improve your marketing plans. Both advertising and commercial photography are using to advertise the company, products or services.
However, the aim and purpose of these crafts are different. Advertising photography is a type of photography that depicts or showcases products in an appealing or visually appealing way. It usually involves shooting a brief video or film to advertise a product or service and then using that video or film as a medium to present the company or organization’s brand or image. This is usually done through film cameras, cell phones, or other recording devices.
Commercial photography, on the other hand, is more focused on providing visual information about certain products, as well as the people who use those products or services. The objective of commercial photography, therefore, is to create awareness, as well as a “product awareness.” The techniques involved in advertising photography may include the use of stills and the production of stills and videos. Digital technology has made the process of commercial photography much easier, though, so that today’s commercial photographers can now undertake more complex projects and have clearer images with more vibrant colours. Digital cameras have also made the entire process of taking commercial photographs much more streamlined and effective for all involved.
As you can see, the main differences between commercial photography and advertising photography involve not only the mediums and techniques being used, but the overall message of the photograph tries to convey. A good example of this is when a fashion magazine publishes photographs of new model showing off her latest look. In this case, not only does the model look great, but the magazine is also communicating its message about fashion. But while it’s easy for a camera to snap the image, what message does the publication want to convey?
This same principle is true for any photograph included in a marketing campaign. Commercial photographers will often work on commission, and the photographs can communicate much more than a simple “before and after” shot of one model against another. The photographer will take into consideration a variety of other factors when composing the image, including lighting and location, as well as the intended message of the photograph is trying to deliver.
There is another huge difference between commercial photography and advertising photography. Many people confuse the two terms, and think they are one in the same. In reality, there are many differences between the two, which often leads to terrible decisions being made regarding which photograph should be used. It all boils down to choosing photographs that accurately represent the message being conveyed by the company or product. Here are some examples:
An advertisement is a form of communication designed to inform the public about a product or service. Commercial photography, on the other hand, is the process of taking photographs in a professional manner and making them available for sale to the general public. While it’s easy to see similarities between the two categories, there are also noticeable differences. A television commercial will likely contain many different shots in order to successfully tell a story. However, a commercial photographer won’t have a large number of different shots in order to do this. The photographer will focus on only the important parts of each scene and make them serve the purpose of conveying the desired message in the most effective way possible.
In short, while an advertisement might incorporate many shots in order to tell a story, advertising photography has a much higher level of quality control because the photographer is able to focus on a select number of images to tell a cohesive story. If you’re considering using photographs in order to market your business, it’s important to contact a professional photographer to get customised photographs that are exactly what you need in order to achieve the desired effect. After all, a good photograph is the best kind of advertisement.
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