Sharad Malhotra, who was last seen in Naagin 5, says this is now the “norm of TV”. “TV is big business and TRPs make all the difference. A storyline is changed to get top numbers. That is just the way it works,” he says.
Ajay Choudhary, who has been part of shows such as Phulwa and Uttaran, says at times he hasn’t been able to understand why a certain change is made to a storyline. “TRP is what drives the business of shows. The storyline can be changed any time and sometimes unrealistic tracks are also introduced. At the same time, creative liberty is also the order of the day. As actors, we don’t have an option but to follow what is written for us,” he says.
“Daily Soaps are evaluated weekly on the basis of TRPs. If the current track is not getting the required ratings, it is changed. Many actors sometimes are made to sit at home and it becomes difficult for them to sustain in a city like Mumbai, where cost of living is high as most of the exits are sudden,” says Kettan Singh, who has acted in the show Shankar Jaikishan 3 In 1.
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