On May 13, the Wadia Group-owned GoAir rebranded itself as ”Go First” as the airline focuses on ultra-low-cost business model amid the aviation industry grappling with pandemic headwinds.
The Go First as ULCC (ultra-low-cost carrier) would operate single aircraft type across its fleet, which currently has both Airbus A320 and A320Neos (new engine option) planes in operation, it said.
With a 7.8 market share percent in March, the city-based airline breached the 10 percent market share threshold for the first time in June 2014 and barring a few occasions it kept hovering in the sub-10 per cent range till the emergence of the pandemic last year.
The airline said that at the heart of the latest revamp is the full embrace of ULCC model and was in the process of transitioning all its operations under this new brand.
The development comes against the backdrop of the airlines’ industry battling with lower passenger numbers and travel restrictions due to the second COVID-19 wave.
(With PTI inputs)
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