‘Radhe’ may have missed its big screen date with most of India, but the film is doing brisk business in parts of the overseas market, particularly the Gulf territory, since its release.
The action movie had a multi-format release in select theatres as well as on streaming platform ZEE5, pay-per-view service ZEEPlex and on DTH services.
The movie presented by Salman Khan Films in association with ZEE Studios, was leaked online soon after its release.
Khan had said that watching a film on a pirated site was a “serious crime” and the Cyber Cell will be taking action against these illegal pirated sites as well as those using such platforms.
In a note issued to the media, Zee Entertainment Enterprises Ltd said a complaint has been filed at the Cyber Cell, pertaining to the pirated version of “Radhe” being circulated across messaging platforms, including WhatsApp and Telegram.
“The officials are tracking down the phone numbers involved in the act of piracy, taking the required legal actions,” the note read.
The production company also appealed to the public to support the film industry in the fight against piracy.
“Films create livelihood, employment and a source of income for millions of people working for the industry.” The note further said piracy is the biggest threat to the entertainment industry, which contributes towards the economy of the country in form of taxes paid to the government.
“People engaged in spreading the illegal version of the film, are not just embracing piracy, but are also negatively impacting the growth of the industry and the livelihoods of the people working for it round the clock.”.
Prior to the film’s release, Khan had appealed to his fans to shun piracy and watch ‘Radhe’ on the right platform.
The actor had said it takes the hard work of several people to make a movie and it “hurts a lot when some take the route of piracy to watch the final product”.
It is an action drama where Salman co-stars with Disha Patani, Randeep Hooda and Jackie Shroff. The film is directed by Prabhudeva.
This is Salman’s third film with Prabhudeva after ‘Wanted’ (2009) and ‘Dabangg 3’ (2019).
‘Radhe’ is based on the 2017 Korean action thriller ‘The Outlaws’. It released on Eid 2021.
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