Sources: TikTok has begun working with merchants in Europe, including the UK, to test ways they can sell products directly to users within the app (Bloomberg)

Bloomberg:

Sources: TikTok has begun working with merchants in Europe, including the UK, to test ways they can sell products directly to users within the app  —  – ByteDance working with brands like Hype to sell items to users  — World’s largest startup moving aggressively into e-commerce

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