Website marketing can be described as the promotion of a business’s brand through the World Wide Web. Digital marketing is an element of marketing which uses online and web based technologies like desktop computers, cell phones and other such digital media and platforms for the promotion of services and products. Today, websites play a major role in the search engine optimization process and this process of search engine optimization (SEO) helps webmasters in making their sites popular among the masses. As far as the promotion of a business is concerned, a website is the first form of promotion one can do. There are many ways in which one can promote his or her website and these are discussed below.
Using social media A social media is an excellent website marketing tool for two reasons. Social media allows users to interact with each other which in turn creates a positive buzz about your product. The other reason is that social media allows you to create a brand image and a credible image of your company by sharing relevant and quality content with targeted influencers on the platform. The most popular social media platform for website marketing is Facebook. Here, you can invite potential customers to like your page and share the posts with their friends.
Using Search Engine Optimization (SEO) This aspect of website marketing is actually a combination of different strategies for the promotion of a site. It starts with the design and development of a web page and ends with the creation of relevant content. In SEO, certain techniques are used for increasing the visibility of a site in the SERPs, i.e. using meta tags, title and Meta descriptions, creating original content, back linking, etc. Content writing is another important aspect of SEO campaigns.
Outbound marketing campaigns Inbound marketing campaigns refer to any marketing campaign which aims at promoting a business by creating a face to face contact with the potential customers. This type of website marketing campaign is done by distributing brochures and marketing kits to create awareness about the products or services being provided. Most businesses also use pay per click (PPC) advertising campaigns for promoting their product. These campaigns can be expensive but if done effectively; it can bring fruitful results in the shortest possible time. The other option available for an outbound marketing campaign is to obtain leads from your existing customers.
Website traffic This refers to the number of internet users who visit your website for making purchases. To obtain targeted traffic, you can use PPC ads and other forms of website marketing. This can be done through pay per click ads, blogs, RSS feeds, etc. The key is to improve your website’s traffic ranking in major search engines.
Sales Team and Customer Service This aspect of website marketing deals with a specific sales process, which is called customer service. In this process, your sales team tries to solve the customer’s problems by offering appropriate solutions. Through this process, the sales team is able to expand its client base. To improve your customer service, you need to work closely with your sales people and provide the best services as possible. For instance, if there are certain problems which are not understood by your sales team; you need to address these concerns so that the customers can avoid going through the negative pages of your website.
Research – For effective website marketing, the research is very important. It is where you will be able to find the most profitable campaigns which can bring fruitful results in the shortest possible time. Some of the factors which influence the research strategy include the competition level, budget and keywords used for the campaign. The various PPC and pay per click options used by the search engines also have an effect on the research strategies.
SEO – This is another important factor in website marketing. SEO can help you improve the rankings in search engine. SEO strategies usually involve writing Meta tags, creating internal links, analyzing the content on the site and implementing the necessary changes.
Source link