Mistakes Committed in Graphic Design Art


Graphic design art is a specialist sphere of human activity which lies somewhere at the intersection of visual arts, communications, psychology and many other specialist fields. Graphic designers develop the means and mediums of communication through graphic (visible) components: graphics of various style and complexity, photographs, types and fonts, diagrams, text, icons and symbols, icons and colors, patterns and forms, pages and layouts etc. The visual elements used in this context are not limited to the traditional print media but include non-traditional methods as well. It is the job of the graphic designer to think of the best way to represent the ideas presented by the artist. While designing a poster, a business may use the graphical representation of an idea so as to convey the message in the simplest possible way to the targeted audience.


The drawing skills required to create graphic designs need to be precise and well articulated. While designing the poster, a business owner would like to convey the message clearly while making it easily understood and attractive. The color combination and the pattern on the poster create a unique visual image and are hence the prime concern while designing a graphic design. A graphic designer has to make use of various graphic design tools, colors, patterns and shapes while drafting the layout for the poster.

Though very important, the skill of understanding the basic principles of color combination, rectangles and perspective is of utmost importance. Though it is not a prerequisite, but most of the successful graphic designers have a basic knowledge of art and drawing. Though one has to make use of several software’s to design a poster, but still the basic qualities of graphic design remain unchanged.

A common challenge faced by most of the graphic design artists is to create a clear and memorable image in a very small space. The art of creating an image is very difficult and takes considerable amount of talent, time and experience. The size of a graphic asset is directly related to its quality and hence it is very important to analyze the target audience and create an attractive template that best represents the business. Designers need to understand the concept of typography, as the typography forms a very important part of all designing. Most of the business owners prefer to go for short and easy to understand typefaces. Whereas, some of them prefer long and difficult typesface.


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The most common mistake committed by most of the graphic designers is to overuse typography. They create very complicated images with the help of complex fonts. Again, they ignore the aspect of white space which ultimately results in their final product. The key to good typography is to create a simple template with the relevant typeface and colors.

Another mistake committed by the graphic designers is to include many visual elements in their images. They include buttons, image lumps, animated graphics, etc in their templates which in turn make their images boring and mundane. The key to effective and unique graphic design is to maintain the balance of text and graphic on one single page.

One more major mistake committed is excessive repetition of any graphic design element. This happens because the business owner may be too confident of his or her skills and start creating repeatable and cookie cutter images. The end result is that their images look exactly the same and have the same generic appearance. The main point here is that the designer should be able to create unique images with minimum repetitions if he or she wants to achieve success in this area of graphic design.


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The other mistake made by most of the graphic designers is over emphasis and over usage of any graphic design element. It results in making their images look very “busy” and messy which in result, the viewers mind does not get refreshed and does not visualize properly the message they are trying to convey. The art form in graphic design should be simple and should include few but powerful graphic designs. Keep in mind that simplicity is the key to success in the art of graphic design.



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